Emily Bratton

I have an undergraduate degree in Broadcast Communications (2009) and a Masters of Art in Interactive Media (2012), both earned at Elon University. My masters work helped me to develop a broad base of interactive skills with a focus on design and functionality coupled with a knowledge of communications theory and strategy. My position at Wake Forest honed my skills in both front-end development and communications strategy. My current position at SFW has provided me the opportunity to work on development projects for a diverse set of clients and users.

Strategist

strat·e·gist | noun | \ˈstra-tə-jist\

: a person who is skilled in making plans for achieving a goal : someone who is good at forming strategies

Developer

de·vel·op·er | noun | \-lə-pər\

: a person or company that creates computer software

Designer

de·sign·er | noun | \di-ˈzī-nər\

: a person who plans how something new will look and be made : a person who creates and often produces a new product, style, etc.

Current Employment

SFW | Where Brands Win

Front-End Developer

SFW
September 2016 - Present
  • Responsible for all front-end development on new digital projects including design translation, HTML and CSS
  • Serve as digital representative as needed in client facing meetings including sales and face-to-face client meetings
  • Ongoing support for existing clients including email campaigns, landing pages, website support, analytics tracking and content strategy
  • Implemented version control for all digital projects

Past Employment

Sierra Trading Post

Visual Web Designer

Sierra Trading Post
December 2015 - September 2016
  • Design and develop approximately 30 weekly coupon offer emails
  • In first three months of employment, redesigned and coded all offer emails to a fluid template; increased sales by 15% and average order value by 6%
  • Redesign and code all client-facing transactional emails
  • Ongoing design and development for new email templates and features; includes presentations on features to management
Wake Forest University

Associate Director, Creative Communications

Wake Forest University
July 2015 - December 2015
  • Works with multiple clients across the University to identify problems and opportunities, propose digital solutions and manage projects to completion
  • Strategize ways to translate traditional marketing programs to digital formats
  • Create and manage Wake Forest’s digital standards by communicating design requirements and brand standards to internal stakeholders
  • Development activities include those previously described in Web Developer role
Wake Forest University

Web Developer

Wake Forest University
July 2012 - June 2015
  • Served as digital strategist and front-end developer for all major University digital projects
  • Managed content on top-tier digital properties including wfu.edu, wakewill.wfu.edu and admissions.wfu.edu
  • Provided support for over 200 WordPress sites
  • Spear-headed transition for University’s websites to a responsive framework
Wake Forest University

AmeriCorps*VISTA, Office of Leadership and Service-Learning

North Carolina Campus Compact, UNC at Greensboro
July 2009 - July 2011
  • Facilitated partnerships between University and community organizations
  • General marketing and interactive media development
  • Managed Civic Engagement Fellows, a program with 10 student fellows charged with completing 150 hours of service at assigned community organization
  • Planned and facilitated 6 service trips with 12 student leaders and 90 participants

Projects

STP Transactionals

  • Redesign all transactional emails (ie. Order Confirmation, Shipping Confirmation, Retail Receipt, etc.)
  • Recode emails from scratch to clean up code
  • Transitioned to fluid development from responsive for better client support
  • Test and troubleshoot emails on diverse devices and clients
View »

WFU.edu

  • Manage homepage editorial schedule
  • Complete University requests for updates/additions
  • Strategy and development for special event homepage takeovers
  • Converted homepage to Foundation responsive framework
  • Serving as project lead to redesign university's digital presence
View »

WFU Admissions

  • Served as project lead for website redesign
  • Developed site content strategy and information architecture
  • Collaborated with design team to translate print viewbook to the web
  • Resigned universal university header and footer for responsive landscape
  • Developed site using Foundation
  • Worked on architecture for backend interface
View »

Verger

  • Served as project lead for website creation
  • Work with design team to translate print piece to web
  • Built site using Bootstrap
View »

Wake Will

  • Served as project lead for website creation
  • Developed site content strategy and information architecture in conjunction with Campaign team
  • Collaborated with design team to translate brand for the web
  • Resigned university giving form with particular attention to user experience and mobile giving
  • Developed site using Foundation
  • Worked on architecture for backend interface
View Campaign Site » View Storytelling Microsite »

Education

M.A. Interactive Media

Elon University
May 2012

Ten month full-time program where students research, plan and develop interactive media projects. The program included courses in media theory, media strategy, development, and production. The program culminated in a Winter Term international course producing a website for an NGO and a spring semester capstone project.

B.A. Broadcast Communications

Elon University
May 2009
  • Minor: Religious Studies
  • Study Abroad: UIBE, Beijing, China (Fall 2007)

M.A. Projects

Tortuguias
Organization dedicated to the preservation of sea turtles in Panama

View site »

Capstone: Saxapahaw Cultural Museum

Skills

Computer

Adobe Illustrator
Microsoft Office
Adobe Photoshop
Adobe InDesign

Development

HTML
CSS
Foundation
GIT / Version Control

Social Media

Facebook
Twitter
Tumblr
LinkedIn

Wait, There's More:

Final Cut Pro | JS literate | PHP literate | Bootstrap | Wordpress | Coda | Beanstalk | Tower | Pinterest | Swarm

Other Interests and Achievements

Outdoor Enthusiast

Enjoys the outdoors including hiking, camping and offroading.

Ultimate Frisbee

Over 8 years of playing, has coached college women to their first Nationals appearance, captained a club coed team and run collegiate national championship tournament.

March Madness

Bested 80 coworkers to win the annual bracket challenge.

Contact Me

Email

bratton.ek@gmail.com

Social

@emk47 | in/ekbratton

Resume

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